Game-Changing Tech Trends Transforming the Online Gambling Industry
Technological innovations have played a critical role in transforming the online gambling industry into what it is today. In recent years, the industry has experienced significant changes, including making it more accessible to gamblers globally. Studies anticipate that the online gambling market, including lotteries, sports betting, and casinos, will grow by 5.9% to reach 565.4 billion USD by 2022.
Land-based casinos are still popular, but online gaming is the most preferred form of gambling. The popularity of online casinos has pushed developers to come up with more immersive online games that are available everywhere. For instance, you can enjoy pokies online from prominent online casinos, and enjoy the benefits of other technologies that have made them better, without leaving home.
So, what game-changing technological trends have dramatically transformed the online gambling industry? Read on to discover more.
Artificial Intelligence (AI) has played a critical role in boosting the online casino user experience. For instance, developers use AI in video games to enable the computer to make decisions and respond to the player’s actions. Online casinos use these features to enhance their customer experience making it as realistic as possible.
Another widespread implementation of AI is the AI assistant integrated into online casino platforms. The AI assistant recommends games to players, offers advice after assessing their progress, and reminds them about important tournaments and offers. On the other hand, the assistant can be your friend throughout your casino experience.
Additionally, AI helps prevent fraud by tracking a player’s eligibility and detecting fraudulent activity in online and land-based casinos. The technology uses multiple sensors to detect someone even if they change their appearance and notify the operators.
Fiat currency remains the most preferred currency on online and brick-and-mortar casinos. However, cryptocurrency is slowly emerging as the more secure payment option. This feature is thanks to the fact that blockchain technology remains difficult for hackers to tamper with.
As a result, multiple online casinos encourage their clients to transact using digital currencies. In this sense, Bitcoin seems to be the most recognizable and reliable cryptocurrency on many online casinos. Studies have confirmed that Bitcoin deposits are more secure and less likely to be fraudulent, boosting the security and safety of online casinos.
Virtual Reality (VR) technology has enabled online casinos to offer their clients hybrid casino experiences. What are hybrid games? These are games that blend online and land-based casino games. For example, the games integrate the thrills of online games with the help of a live dealer. The aim is to come as close to a land-based casino experience as possible. As a result, hybrid games have become very popular among casino games enthusiasts.
Reports reveal that online casinos have started incorporating virtual reality and augmented reality into their games to enhance player engagement. This provides online casino clients a unique experience that allows them to be in the “same room” as the other players they are playing against.
Big data is arguably the most important technological breakthrough in recent years. The ability to collect massive amounts of data, evaluate it and dig out what is essential offers enormous advantages for different organizations.
For example, online casinos use big data to collect important information about user behavior. These details help them customize interactions for each player hence offering unique experiences. Every player has special talents and prefers certain types of games. In this sense, knowing and utilizing this information helps online casinos to develop better relationships with their players. Moreover, online casinos can use big data to track game activity hence discovering games played most and the ones they have to remove.
Cyberattacks have become more prevalent in recent years. This vice has become one of the biggest hurdles online casinos have overcome. For instance, players have to deposit money into their accounts and provide personal information. These two things are what hackers are most interested in.
Luckily, Cybersecurity has equally improved. This means that online casinos have the tools at their disposal to combat hackers. However, they will need to go out of their way to invest in the appropriate protocols and tools to keep their platforms secure.
Technology has been a critical component in the gambling business for several years. Casino game players have progressed from playing in land-based casinos to enjoy their favorite games on online casinos from anywhere globally. Moreover, games have become more intuitive, and online casinos can offer their members personalized experiences.
These technological developments have made the online gambling industry what it is today. Moreover, industry experts agree that the latest technological innovations will shape the future of online casinos. Therefore, if you thought you had seen it all, you thought wrong. Whatever you have seen is just the tip of the iceberg.