Also known as online seminars, webinars can be a great tool to promote a brand, generate leads, and even establish a commanding authority in any industry. They also go a long way in educating the intended audience. But as anyone would expect, not all webinars are equally effective.
Tech-related webinars, for instance, may often involve complex subjects that may sometimes come out as confusing and boring to the target audience, enough for them to lose interest at some point midway. But, more often than not this depends on how the webinar is structured and presented to the audience.
With this in mind, below is a quick rundown of some tips on how to structure a tech-related webinar, so you can keep your audience’s attention from start to finish.
Consider Getting Help from the Experts
Especially if you’re just getting started, making an effective webinar can be a mentally draining and nerve-racking experience. It could metaphorically drive you insane if it involves a complex topic. Especially when it comes to technology webinars, having an expert’s help, input, or advice can be a sure way to ensure things go smoothly.
Besides helping you to plan and structure your webinar into a more interactive and engaging presentation, an expert can also help you promote your webinar and share ways to increase leads from each of your online events.
Pick a Relevant and Timely Topic for Your Webinar
The subject is the first and most important part of structuring a webinar. When picking a topic, start by considering one that your audience might be interested in, and what would be most helpful for them to know.
Some topics can indeed sound alien and naturally boring, but you can always add a nice twist to it and make your webinar title attention-grabbing. Since it’s your first point of interaction with your target audience, a title that addresses your audience’s pain points is more likely to not only encourage sign-ups, but it may also help to keep them curious throughout the presentation.
Pick the Right Outline and Format
Having a defined format or outline for your webinar can help you stay on track and keep your presentation organized. For the best results, it’s good to break the topic down into more specific subtopics that your audience is more likely to keep up with and easily understand.
As for the format, you can either take the single presenter approach, dual presenter or panel approach depending on the length and complexity of the subject. You may also have a Q&A section to maximize engagement, or even invite a popular influencer or knowledgeable guest speaker on the topic to attract participation.
A tutorial format can be a great choice if your main goal is to inform and educate your audience about a specific technology tool or product.
Leverage the Power of Visuals and Illustrations
From images to slides, videos, and infographics, visuals can be highly effective in keeping the audience attentive in a webinar. Considering how graphic design can impact emotion and action, engaging visuals and multimedia can help make some of the most complex subjects easily understandable even to the layman.
Additionally, multimedia can be used to provide more information and context for the topic/s being discussed.
For example, if you are discussing a new piece of software, you could include a demonstration of how it works. Ultimately, the use of visuals and multimedia can make for a more engaging and effective webinar experience for both the presenter and the audience.
Consider Mobile Users
Indeed, a majority of viewers will attend webinars from a desktop computer. However, recent statistics reveal that at least 25% of webinar viewers do from mobile devices according to Zippia.
This is all the more reason to pick a mobile-compatible webinar platform, increase text size, and use more visuals. If you’re expecting a larger number of mobile attendees, you might also have a compelling reason to prioritize shorter mobile-friendlier webinars.
Finally, don’t forget to practice your presentation beforehand so that you feel confident and prepared when it comes time to give the webinar. It also helps to engage with your audience throughout the webinar by utilizing humor, asking questions, and inviting them to participate in polls or surveys.
Ending your webinar with a call to action can help encourage your audience to take the next step, whether it’s signing up for your newsletter or downloading a white paper.