The Ultimate Equipment Checklist for Producing Marketing Videos

Your marketing plan should not be limited to a single type of content. Without fail, it should make the most of all available content formats, including videos. Also, video content delivers the best return on investment.

It’s no surprise that businesses and marketing firms aggressively incorporate video content into their marketing strategies. If you plan to do the same, you have decided wisely.

Leveraging video content is the best way to sell your products and services. The reason being they are highly engaging and convincing. If you are a realtor, you won’t be able to convince prospects by verbally describing the property.

But if you use effective videos for real estate, you will be able to give the property tour to potential buyers tempting them to consider your listings. That’s how effective videos are for all businesses

Video Production Checklist

Your video content must be of the highest quality for your marketing strategy to be effective. There is a lot of competition in this domain, and only the best quality video prevails. To ensure your video wins, make sure you have the following items.

Please remember that there is no one-size-fits-all checklist for video production equipment. The equipment required varies substantially depending on the project, budget, location, and other factors. However, for novices, the equipment listed below will suffice.

A Smartphone

Today’s smartphone cameras are as excellent as any pricey piece of equipment. Sure, you won’t get a professional level of video quality. But if you’re on a tight budget and need to make reels and short videos for social media content or customer testimonials, a smartphone will work wonders. Moreover, making and sharing videos is considerably simpler and faster with mobile phones.

A DSLR Camera

If your requirements are extensive and your projects are pricey, such as more extended product demos, presenting real estate listings, or executing a large-budget campaign, you will need to invest in a DSLR camera. You don’t want your campaign to fail due to poor audio-visual quality, do you?

A Tripod

A durable tripod is essential for recording a video with your smartphone or an expensive camera. Even if you are not clumsy and believe you have stable hands, do not make the mistake of not utilizing a tripod. Otherwise, your video will turn out unprofessional.

Your video may appear unstable and amateurish, affecting your ability to reach your successful marketing goals. So, for movement and steadiness, utilize tripods to ensure no shakes in the video.

Battery-Enabled LED Lights

Lighting can make or break a video. A poorly lit video is unprofessional and distracting. As a result, you must ensure that sufficient lighting is in effect. Getting the proper illumination is a tricky activity. You need to consider shadows, foreground lighting, and background lighting.

If you are a total newbie, you may use an inexpensive reflector for the perfect lighting. You may choose LED battery-powered lights for portability and flexibility. You won’t have to search for power generators or fiddle with cords when you utilize LED lights.


Do not, I repeat, do not rely on the built-in microphone. Instead, for convenience, get a wireless microphone. It produces better sound, which aids in making a high-quality video. These are required if you are live broadcasting, hosting a business webinar, or disseminating detailed company news, missions, and aspirations.

An External Hard Drive

A 20-minute high-quality video will easily be around 100 gigabytes in size. And, as a marketing brand or YouTuber, you’ll be creating video content almost daily. Whether connected to the cloud or a camera’s memory card, a mobile phone will not be enough to meet your extensive video demands.

So, if you need a lot of storage space, invest in an external hard drive. Besides, you will not have to deal with corrupt files or missing media while editing. Moreover, a hard drive enables simple file transfer from one computer to another for secure backup and editing needs.


A gimbal is a video stabilizer that comes in various sizes. Smaller ones are suitable for cell phones, while larger ones are suitable for professional cameras.

Yes, tripods are there to keep devices steady and ensure no tremor in the video, but they are only helpful when your video capturing device is fixated in one place.

If you need to move around the device while shooting, a gimbal is necessary to ensure a professional video with no shake.

Editing Software

You need reliable cloud-based software for color correction, editing vocal pauses, auto-captioning, teleprompting, fixing complicated cuts, and other editing needs. The software will help you convert the amateur video to a pro-quality video despite having zero editing skills. If you work in a team, use a cloud collab tool for real-time editing and interaction.


That’s all the tools you’ll need as a beginner to get started with video marketing. However, this is an extended technique that requires patience. You will not see immediate results, but you should employ a video SEO strategy for the most remarkable outcomes. All the best!

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